Big Data & Society

• Institutionalizing Big Data methods in social and political research

  Ahonen, P., 2015-09-11 19:05:50 PM

  We expect Big Data methods to contribute to research with results that are not inferior to those attained in other ways but possibly better, or hard or impossible to generate in other ways. Those who apply these methods may also aspire to augment the arsenal of research methods, offer surrogates for existing research designs, and re-orient research. Moreover, we can critically examine the institutional, societal and political effects of the Big Data methods and the conditions for the solid institutionalization of these methods in social and political research. To reach its primary objective, this article elaborates conclusions on how Big Data methods, not only by means of their ‘social life’ but also by their ‘political life’, may influence the institutionalization of social and political research. To reach its secondary objective, the article re-examines a study of budgetary legislation in 13 countries carried out by means of Big Data methods to draw conclusions concerning the augmentation of the arsenal of research methods, the surrogation of existing research designs, and the re-orientation of research.
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• Data flows and water woes: The Utah Data Center

  Hogan, M., 2015-09-11 19:05:50 PM

  Using a new materialist line of questioning that looks at the agential potentialities of water and its entanglements with Big Data and surveillance, this article explores how the recent Snowden revelations about the National Security Agency (NSA) have reignited media scholars to engage with the infrastructures that enable intercepting, hosting, and processing immeasurable amounts of data. Focusing on the expansive architecture, location, and resource dependence of the NSA’s Utah Data Center, I demonstrate how surveillance and privacy can never be disconnected from the material infrastructures that allow and render natural the epistemological state of mass surveillance. Specifically, I explore the NSA’s infrastructure and the million of gallons of water it requires daily to cool its servers, while located in one of the driest states in the US. Complicating surveillance beyond the NSA, as also already imbricated with various social media companies, this article questions the emplacement and impact of corporate data centers more generally, and the changes they are causing to the landscape and local economies. I look at how water is an intriguing and politically relevant part of the surveillance infrastructure and how it has been constructed as the main tool for activism in this case, and how it may eventually help transform the public’s conceptualization of Big Data, as deeply material.
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• Datafication and empowerment: How the open data movement re-articulates notions of democracy, participation, and journalism

  Baack, S., 2015-09-11 19:05:50 PM

  This article shows how activists in the open data movement re-articulate notions of democracy, participation, and journalism by applying practices and values from open source culture to the creation and use of data. Focusing on the Open Knowledge Foundation Germany and drawing from a combination of interviews and content analysis, it argues that this process leads activists to develop new rationalities around datafication that can support the agency of datafied publics. Three modulations of open source are identified: First, by regarding data as a prerequisite for generating knowledge, activists transform the sharing of source code to include the sharing of raw data. Sharing raw data should break the interpretative monopoly of governments and would allow people to make their own interpretation of data about public issues. Second, activists connect this idea to an open and flexible form of representative democracy by applying the open source model of participation to political participation. Third, activists acknowledge that intermediaries are necessary to make raw data accessible to the public. This leads them to an interest in transforming journalism to become an intermediary in this sense. At the same time, they try to act as intermediaries themselves and develop civic technologies to put their ideas into practice. The article concludes with suggesting that the practices and ideas of open data activists are relevant because they illustrate the connection between datafication and open source culture and help to understand how datafication might support the agency of publics and actors outside big government and big business.
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• Deconstructing the cloud: Responses to Big Data phenomena from social sciences, humanities and the arts

  Niederer, S., Taudin Chabot, R., 2015-09-11 19:05:50 PM

  The era of Big Data comes with the omnipresent metaphor of the Cloud, a term suggesting an ephemeral and seemingly endless storage space, unhindered by time and place. Similar to the satellite image of the Whole Earth, which was the icon of technological progress in the late 60s, the Cloud as a metaphor breathes the promise of technology, whilst obfuscating the hardware reality of server farms and software infrastructure necessary to enable the proliferation of (big) data. This article presents projects from the fields of humanities, social sciences and the arts that formulate a response to Big Data and its human and automated practices, from data analytics dashboards to critical reflections on smart technologies and objects.
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• Big Web data, small focus: An ethnosemiotic approach to culturally themed selective Web archiving

  Huc-Hepher, S., 2015-09-11 19:05:50 PM

  This paper proposes a multimodal ethnosemiotic conceptual framework for culturally themed selective Web archiving, taking as a practical example the curation of the London French Special Collection (LFSC) in the UK Web Archive. Its focus on a particular ‘community’ is presented as advantageous in overcoming the sheer scale of data available on the Web; yet, it is argued that these ethnographic boundaries may be flawed if they do not map onto the collective self-perception of the London French. The approach establishes several theoretical meeting points between Pierre Bourdieu’s ethnography and Gunther Kress’s multimodal social semiotics, notably, the foregrounding of practice and the meaning-making potentialities of the everyday; the implications of language and categorisation; the interplay between (curating/researcher) subject and (curated/research) object; evolving notions of agency, authorship and audience; together with social engagement, and the archive as dynamic process and product. The curation rationale proposed stems from Bourdieu’s three-stage field analysis model, which places a strong emphasis on habitus, considered to be most accurately (re)presented through blogs, yet necessitates its contextualisation within the broader (diasporic) field(s), through institutional websites, for example, whilst advocating a reflexive awareness of the researcher/curator’s (subjective) role. This, alongside the Kressian acknowledgement of the inherent multimodality of on-line resources, lends itself convincingly to selection and valuation strategies, whilst the discussion of language, genre, authorship and audience is relevant to the potential cataloguing of Web objects. By conceptualising the culturally themed selective Web-archiving process within the ethnosemiotic framework constructed, concrete recommendations emerge regarding curation, classification and crowd-sourcing.
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• Connected or informed?: Local Twitter networking in a London neighbourhood

  Bingham-Hall, J., Law, S., 2015-09-11 19:05:50 PM

  This paper asks whether geographically localised, or ‘hyperlocal’, uses of Twitter succeed in creating peer-to-peer neighbourhood networks or simply act as broadcast media at a reduced scale. Literature drawn from the smart cities discourse and from a UK research project into hyperlocal media, respectively, take on these two opposing interpretations. Evidence gathered in the case study presented here is consistent with the latter, and on this basis we criticise the notion that hyperlocal social media can be seen as a community in itself. We demonstrate this by creating a network map of Twitter followers of a popular hyperlocal blog in Brockley, southeast London. We describe various attributes of this network including its average degree and clustering coefficient to suggest that a small and highly connected cluster of visible local entities such as businesses form a clique at the centre of this network, with individual residents following these but not one another. We then plot the locations of these entities and demonstrate that sub-communities in the network are formed due to close geographical proximity between smaller sets of businesses. These observations are illustrated with qualitative evidence from interviews with users who suggest instead that rather than being connected to one another they benefit from what has been described as ‘neighbourhood storytelling’. Despite the limitations of working with Twitter data, we propose that this multi-modal approach offers a valuable way to investigate the experience of using social media as a communication tool in urban neighbourhoods.
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• Examining political mobilization of online communities through e-petitioning behavior in We the People

  Dumas, C. L., LaManna, D., Harrison, T. M., Ravi, S., Kotfila, C., Gervais, N., Hagen, L., Chen, F., 2015-09-11 19:05:50 PM

  This study aims to reveal patterns of e-petition co-signing behavior that are indicative of the political mobilization of online "communities". We discuss the case of We the People, a US national experiment in the use of social media technology to enable users to propose and solicit support for policy suggestions to the White House. We apply Baumgartner and Jones's work on agenda setting and punctuated equilibrium, which suggests that policy issues may lie dormant for periods of time until some event triggers attention from the media, interest groups, and elected representatives. In the case study presented, we focus on 21 petitions initiated during the week after the Sandy Hook shooting (14–21 December 2012) in opposition to gun control or in support of policy proposals that are alternatives to gun control, which we view as mobilized efforts to maintain stability and equilibrium in a policy system threatening to change. Using market basket analysis and social network analysis we found a core group of petitions in the "support law-abiding gun owners" theme that were highly connected and four "communities" of e-petitioners mobilizing in opposition to change in gun control policies and in favor of alternative proposals.
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• Inflated granularity: Spatial "Big Data" and geodemographics

  Dalton, C. M., Thatcher, J., 2015-09-11 19:05:50 PM

  Data analytics, particularly the current rhetoric around "Big Data", tend to be presented as new and innovative, emerging ahistorically to revolutionize modern life. In this article, we situate one branch of Big Data analytics, spatial Big Data, through a historical predecessor, geodemographic analysis, to help develop a critical approach to current data analytics. Spatial Big Data promises an epistemic break in marketing, a leap from targeting geodemographic areas to targeting individuals. Yet it inherits characteristics and problems from geodemographics, including a justification through the market, and a process of commodification through the black-boxing of technology. As researchers develop sustained critiques of data analytics and its effects on everyday life, we must so with a grounding in the cultural and historical contexts from which data technologies emerged. This article and others (Barnes and Wilson, 2014) develop a historically situated, critical approach to spatial Big Data. This history illustrates connections to the critical issues of surveillance, redlining, and the production of consumer subjects and geographies. The shared histories and structural logics of spatial Big Data and geodemographics create the space for a continued critique of data analyses’ role in society.
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