In a popular online video, Nature Rx, a depthless-eyed, rakishly bearded man prescribes nature as the drug of choice for your stress, cynicism, narcissism, and other "crippling symptoms of modern life." There are scenes of campfires, mist-covered lakes, and much denim. "Golf is not nature," admonishes one bit of onscreen text.
A send-up of pharmaceutical ads, Nature Rx is a genuine shoestring project, put together without major backers by four friends led by filmmaker Justin Bogardus. A former New Yorker and self-described "city guy," Bogardus first felt the transformative power of nature on family wilderness trips as a child. He earned a master's degree in contemplative psychotherapy at Naropa University, a Buddhism-infused institute in Boulder, Colorado, where he is a teaching assistant. "My real idea was, from a psychology background and from a filmmaking background, how do you show the kind of instinctive, unconscious value we have for nature?" he says.
IS NATURE RIGHT FOR YOU? : Nature Rx, a short video, spoofs pharmaceutical ads by introducing nature as "a non-harmful medication shown to relieve the crippling symptoms of modern life." The video reflects a genuine trend in psychology and health. nature-rx.orgNature Rx is also a refraction of…
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